Medical Directions bear the responsibility of supporting change through:
- Strategic planning
- Contributing to the business by generating and disseminating clinical evidence to support and guide conversations with clinicians and decision-makers
- Overseeing stewardship activities that ensure compliance of scientific content and projects in line with global strategies
- Collaborating with the medical community, which is dedicated to patients' health and the effectiveness of solutions, including potential adverse effects
Together with our clients, we work on the drivers to build integrated development solutions: planning, evidence generation, evidence dissemination, and stewardship.